If you want to change the world—tell a world-changing story

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About me

I'm James—a brand strategist and former data scientist. I help organisations achieve their goals by telling impactful stories.

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Selected work

All works

Heartbeat by Peakon

Building a global reputation with a data journalism sub-brand

Bright Network

Launching a recruitment brand with an urgent and inclusive narrative

More about me

Throughout my career, I've turned complex concepts and ideas into clear and compelling stories.

In 2016, I left my career in Data Science to become Peakon's first marketing hire. There, I led our Brand and Content Strategy from a 12-person, Series-A startup to a $700M acquisition.

Since then, I've used my expertise to help founders, CEOs and enterprise clients launch brands, land international press, and generate $15M+ in new revenue.

Find out more on LinkedIn.

Services I provide

What others say

"James gave us a narrative that won deals against FTSE100 competitors from the start."

James Uffindell—CEO and Founder, Bright Network

"James was the driving force behind the Peakon brand. He played a pivotal role in our $700M acquisition."

Phil Chambers—CEO and Co-founder, Peakon

"James effortlessly combines strategic thinking with exceptional creativity."

Rowan Bailey—COO and Co-founder, Workbounce

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