Heartbeat by Peakon
How we generated international headlines and built a $700M brand by telling stories about the world of work
Website
Heartbeat.peakon.comServices
Results
700+ online event attendees
2,000+ domain backlinks
2,400+ report downloads
34,000+ annual site visits
€900,000+ pipeline qualified
Coverage in FT, NYT & Bloomberg
(as of Q1 2021)
The best way to demonstrate the power of a product is to 'show' not 'tell'—so we created an entire data journalism sub-brand to bring Peakon's revolutionary insights to the world.
Peakon was part of a new breed of employee engagement tools—generating real-time insights for managers and leaders based on continuous feedback from their teams.
This data-led approach gave us the opportunity to tell some incredible—and relatable—stories about the world of work.
Each quarter, we raised a new question—"Why to people really quit their jobs?"—"How are female-led organisations different to work for?"—"What impact is COVID-19 having on employees around the globe?"—and set off in search of the answers.
We planned how we'd tell each story—how we'd query the dataset, present the results, craft the narrative—and when we were satisfied, we'd deliver a full, multi-channel marketing campaign, securing global coverage in the likes of The Financial Times and Bloomberg.
Heartbeat earned Peakon its reputation as the global authority on employee engagement. We hosted launch events attended by hundreds of industry practitioners, saw thousands of visitors flock to the site with each report release, and generated almost €1M in new pipeline.
After a $700M acquisition by Workday in 2021, Heartbeat was the one Peakon marketing initiative that remained, albeit under a new moniker: Heartbeat by Workday.
